Source: Corporate Visions Notes: From a training, coaching and content standpoint, B2B companies invest more time and budget in the sales process than in messaging and field sales conversations, according to a survey from Corporate Visions. However, when respondents...
MailerMailer has released its latest annual “Email Marketing Metrics Report” analyzing data from almost 1.2 billion opt-in newsletters. Although there continues to be some debate as to usefulness of timing studies (and these efforts should always be...
The number of different touch points and complexity of the customer experience (CX) ranks as the greatest barrier preventing organizations from improving CX, according to company marketers (primarily hailing from Europe) responding to a recent study [download page]...
Source: Limelight Networks [pdf] Notes: A high-performing website is again more important to consumers than fresh and updated content, a consistent cross-screen experience and personalized content, finds Limelight Networks in its latest annual “State of the User...
Source: Trendera Notes: When it comes to controversial social issues, around half of youth (13-35) and Gen Xers (36-50) feel that brands should stick with their core believes even if goes against popular opinion, according to results from a Trendera survey. Still,...
