Globally, TV Tops Search and Social as News Source

Globally, TV Tops Search and Social as News Source

Source: Nielsen [download page] Notes: Globally, more consumers turn to TV (53%) than search engine sites (38%) and social media sites (33%) to get the news, according to a Nielsen survey fielded among 30,000 online respondents in 60 countries. While TV is a much more...
How Are Senior Marketers Acting on Data-Driven Audience Insights?

How Are Senior Marketers Acting on Data-Driven Audience Insights?

Almost two-thirds of senior marketers strongly agree that data-driven marketing is crucial to success within a hyper-competitive global economy, according to a study [download page] released by Forbes Insights in association with Turn. While senior marketers are most...

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