More than 9 in 10 US consumers aged 14 and older say they typically multitask while watching TV, up from about 8 in 10 just 3 years earlier, reports Deloitte in its latest annual Digital Democracy survey. While multitasking is most common – and almost ubiquitous...
Smartphones grew to account for almost 37% of traffic to media and entertainment (M&E) sites in the US, Europe and Asia last year, reports Adobe Digital Index in its latest “Best of the Best” report. In fact, smartphones alone comprised more than half...
Source: Deloitte Notes: Word-of-mouth influences the purchases of more US consumers than TV ads, a finding that holds true across generations, per respondents to a Deloitte survey. Looking at other sources of recommendations, recommendations from one’s social...
Source: Adestra [download page] Notes: More than 7 in 10 US consumers would prefer to receive email communications from businesses over direct mail, SMS, and push messages, and the preference for email extends across age groups and genders, per an Adestra study....
Almost 8 in 10 Americans aged 12 and older currently use some form of social media, according to the latest annual Infinite Dial report [pdf] from Edison Research and Triton Digital. While Facebook maintains the broadest awareness among respondents (93%), awareness of...