Value, customer service, product quality and trust are among the core drivers of US consumers’ satisfaction with companies, per results from Accenture Strategy’s latest annual Global Consumer Pulse Survey. These are also attributes that consumers around...
Source: Edison Research and Triton Digital [pdf] Notes: 57% of Americans aged 12 and older this year report listening to online radio on a monthly basis, and 88% of those listeners (50% of respondents overall) listen on a weekly basis, per the latest edition of the...
Source: Recording Industry Association of America (RIAA) [pdf] Notes: Some 34.3% of US recorded music revenues came from streaming services in 2015, reports the RIAA, up from 27% in 2014 and overtaking digital downloads (34% share) for the first time. Physical sales,...
Digital advertising will have well and truly overtaken TV in global ad spending by 2018 after first surpassing it next year, predicts Zenith Optimedia in its latest forecast, with the former capturing 37.7% share of global ad spend to the latter’s 34.1% by 2018....
Source: Spencer Stuart Notes: After more than doubling between 2005 (23.2 months) and 2014 (48 months), the average tenure for chief marketers from 100 of the top US advertised brands declined to 44 months last year, reports Spencer Stuart in its latest analysis of...
