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App User Retention Remains A Struggle; In-App Messages Move the NeedleAlmost 1 in 4 users abandon an app after a single use.Mobile app use is highly concentrated, as recent data from comScore shows that mobile users spend the majority of their app time with their single favorite one. And while Nielsen data shows that time spent with smartphone apps is increasing, the number of... READ MORE
Which Types of Shared or On-Demand Online Services Are Most Popular?Ride-hailing apps are most popular with 18-29-year-olds, while 30-49-year-olds are the most apt to be using home-sharing services. May 27, 2016More than 7 in 10 US adults have used at least one of 11 shared and on-demand services, per a recent report [pdf] from the Pew Research Center. In fact, some are quite heavy users, with more than one-fifth having used at least 4 of the services and 7% having... READ MORE
US Out-of-Home Ad Revenues Continue to ClimbAdvertisers including HBO and Showtime more than doubled their OOH spending year-over-year in Q1.Spending on out-of-home (OOH) advertising grew by 3.3% in Q1 2016, reports the Outdoor Advertising Association of America (OAAA), marking the 24th consecutive quarter of growth. The miscellaneous services and amusements category remained the largest revenue... READ MORE
Time Spent With Smartphone Apps Continues to Rise. Which Categories Are Benefiting?Women and Millennials are leading the way in app usage time. May 26, 2016The average number of applications used by adult Android or iOS smartphone users has remained relatively steady over the years, barely budging from 26.5 per month in Q4 2012 to 27.1 per month in Q4 2015. But while smartphone users aren’t accessing more... READ MORE
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