American adults are more apt to generally dislike (61%) than like (34%) advertising, according to a recent YouGov study [pdf]. In fact, intense dislike (“dislike a lot”) outweighs liking advertising “a lot” by an almost 6-to-1 margin (28% vs....
Mobile app use is highly concentrated, as recent data from comScore shows that mobile users spend the majority of their app time with their single favorite one. And while Nielsen data shows that time spent with smartphone apps is increasing, the number of apps that...
More than 7 in 10 US adults have used at least one of 11 shared and on-demand services, per a recent report [pdf] from the Pew Research Center. In fact, some are quite heavy users, with more than one-fifth having used at least 4 of the services and 7% having used at...
Spending on out-of-home (OOH) advertising grew by 3.3% in Q1 2016, reports the Outdoor Advertising Association of America (OAAA), marking the 24th consecutive quarter of growth. The miscellaneous services and amusements category remained the largest revenue driver...
The average number of applications used by adult Android or iOS smartphone users has remained relatively steady over the years, barely budging from 26.5 per month in Q4 2012 to 27.1 per month in Q4 2015. But while smartphone users aren’t accessing more apps,...