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Adults Say They Turn to YouTube For Branded Video Content"Die hard" YouTube users skew young. But many are also parents.It’s hardly surprising that YouTube would be the preferred destination for consumers looking to watch videos uploaded by people. Perhaps more interestingly for marketers, it’s also adults’ preferred choice for watching videos uploaded by... READ MORE
1 in 4 Conversations About Brands Reference Online Content30% of Asian-Americans' conversations about brands reference digital content. June 29, 2016Face-to-face is still the dominant form of word-of-mouth, accounting for 72% of brand-related conversations last year, according to a report [download page] from Engagement Labs. While online conversations about brands has grown in recent years, the study... READ MORE
Here Are the Top Reasons Why News Consumers Install Ad BlockersYoung Millennials (18-24) are more likely to consume news via social media than on TV.News consumers who use ad blockers primarily install them because they’re fed up with the volume and distracting nature of ads in general. However, as results from Reuters Institute’s 2016 “Digital News Report” [pdf] attest, privacy... READ MORE
US Email Open and Click Rates, by Hour Scheduled, in 2015Which times of the day see the best response rates? June 28, 2016MailerMailer has dug into its customer data and released its 16th annual “Email Marketing Metrics Report” analyzing results from almost 1 billion opt-in newsletters. Although there’s rightly a debate to be had on the usefulness of studies... READ MORE
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