1 in 4 Conversations About Brands Reference Online Content

1 in 4 Conversations About Brands Reference Online Content

Face-to-face is still the dominant form of word-of-mouth, accounting for 72% of brand-related conversations last year, according to a report [download page] from Engagement Labs. While online conversations about brands has grown in recent years, the study notes that...
Here Are the Top Reasons Why News Consumers Install Ad Blockers

Here Are the Top Reasons Why News Consumers Install Ad Blockers

News consumers who use ad blockers primarily install them because they’re fed up with the volume and distracting nature of ads in general. However, as results from Reuters Institute’s 2016 “Digital News Report” [pdf] attest, privacy and site...

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