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Which Analytics Skills Are in the Highest Demand?As companies get a handle on digital analytics tools, the need for BI talent rises.Data analytics is perceived to be the most difficult skill to find when building marketing teams, per a recent survey of marketing leaders across industries. So which specific analytics skills are the most sought after? A new report [download page] from... READ MORE
Here’s What Americans Say They Most Commonly Post About on Social MediaKids and pets? Close, but not quite.July 28, 2016More than 3 in 4 American adults engage in social media in some way, finds a report from The Harris Poll. The study indicates that of those engaged in social media, passive reacting or posts and content is the most common form of engagement, with far fewer... READ MORE
B2B Media & Information Industry Revenues Up 2.7% in 2015Digital has almost caught up to print in B2B media ad spend.The B2B media and information industry’s revenues climbed by 2.7% to $28.4 billion last year, as growth in spending on events, digital advertising and data/business information more than offset declines in print advertising, per Connective’s... READ MORE
Which Customization Method Should Your Brand Use?Youth appreciate the element of surprise, while older consumers are drawn to more practical benefits of customization.More than 6 in 10 US consumers are aware of companies customizing product and services to individual preferences, with this awareness higher among younger than older adults, a new study has found. Based on a survey of 1,300 consumers in the US and UK, the... READ MORE
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