Radio Ads Garner Gen X’s Attention

Radio Ads Garner Gen X’s Attention

Yahoo calls them “the most influential generation” – but they’re also often overlooked by advertisers in favor of both their younger (Millennial) and older (Boomer) counterparts. In a new study, MarketingCharts delves into the marketing and...
Here’s What Americans Say They Most Commonly Post About on Social Media

Here’s What Americans Say They Most Commonly Post About on Social Media

More than 3 in 4 American adults engage in social media in some way, finds a report from The Harris Poll. The study indicates that of those engaged in social media, passive reacting or posts and content is the most common form of engagement, with far fewer mostly...

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