Global mobile ad spending grew by 68.1% to $49 billion last year, a faster rate of growth than seen in 2014 (65%), according to a new report [pdf] from the IAB Mobile Marketing Center of Excellence, IAB Europe and IHS Technology. Display ad spending saw the fastest...
Live music sponsorship “consistently produces high favorability among fans,” declares Nielsen in its latest Music 360 report [download page]. Indeed, a majority of music festival goers say they view a brand more favorably if it sponsors an existing...
Companies in the UK, France and Germany are more likely to decrease (46%) than increase (28%) spending across digital channels as a result of attribution, per results from an Econsultancy report [download page] produced in association with AdRoll. However, this masks...
Some 82% of TV households in the US subscribe to a pay-TV service, reports the Leichtman Research Group (LRG) in a new study, down only slightly from 83% last year. In fact, while pay-TV adoption is down from 87% as recently as 2011, it remains on par with levels from...
Just 5% of digital and e-commerce professionals describe their marketing technology as a single platform that manages data across multiple channels, while 10 times more (51%) say they have separate, non-connected technologies managing data for different channels....