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Which Brands Are Doing Best At Meeting Their Customers’ Expectations?Consumers' expectations of brands are rising.Consumers continue to expect more from brands – but brands aren’t rising to the challenge, reports Brand Keys in its latest annual Customer Loyalty Engagement Index. The 22nd annual study looks at the key purchase drivers across various... READ MORE
Top 20 B2B Marketing Charts of 2016Our most popular B2B-related charts as determined by you, our readers.January 30, 2017From content marketing and digital initiatives to demand generation, vendor relationships and programmatic advertising, our collection of 2016’s top B2B marketing charts (B2C deck found here) presents an intriguing array of data from both strategic and... READ MORE
How Customer Service is Working With MarketingTwo-thirds of service professionals say they share common goals and metrics with marketing.Customer service and marketing are becoming more intertwined, especially considering the impact that service experiences can have on customer retention and loyalty. A new report from Salesforce [download page], based on a survey of more than 2,600 service... READ MORE
Smartphones Reportedly Accounted For A Majority of Google Search Ad Clicks in Q4Mobile devices grew to account for a majority of organic search visits in Q4 2016.Smartphones accounted for 51% of Google search ad clicks, taking a majority share for the first time in Q4 2016, reports Merkle in its latest quarterly Digital Marketing Report [download page]. By comparison, phones comprised just 27% of search ad clicks on... READ MORE
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