Which Brands Are Doing Best At Meeting Their Customers’ Expectations?

Which Brands Are Doing Best At Meeting Their Customers’ Expectations?

Consumers continue to expect more from brands – but brands aren’t rising to the challenge, reports Brand Keys in its latest annual Customer Loyalty Engagement Index. The 22nd annual study looks at the key purchase drivers across various categories and sees...
Top 20 B2B Marketing Charts of 2016

Top 20 B2B Marketing Charts of 2016

From content marketing and digital initiatives to demand generation, vendor relationships and programmatic advertising, our collection of 2016’s top B2B marketing charts (B2C deck found here) presents an intriguing array of data from both strategic and tactical...
How Customer Service is Working With Marketing

How Customer Service is Working With Marketing

Customer service and marketing are becoming more intertwined, especially considering the impact that service experiences can have on customer retention and loyalty. A new report from Salesforce [download page], based on a survey of more than 2,600 service...

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