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Retail Marketers Using AI Most Commonly For Search & RecommendationsPersonalization tops AI as retail marketers' most exciting area of innovation this year, though.Artificial intelligence (AI) is being hailed as one of the top trends impacting user experience over the next few years. How can AI be applied to retail? As it turns out, about two-thirds of retail marketers are using AI for marketing purposes, according to... READ MORE
Today’s CMO: Relatively Young, With the Shortest Tenure in the C-SuiteCMOs stay on about half as long as CEOs.February 27, 2017It may be the age of marketing, as leading marketers increasing influence product innovation and new business models, move away from a cost-center perception, and expand into strategic business leadership. But CMOs have less time to work their magic than... READ MORE
9 in 10 Digital Marketers Include Video in Their Mobile Marketing PlansSocial and in-app videos are the most commonly used types of mobile video.Seeking to capitalize on a growing consumer trend in mobile video viewership identified in a recent AOL survey, some 89% of digital marketers use or plan to use video for mobile marketing, according to a new YouAppi study. The most common uses are video for... READ MORE
Analysis Reveals Generational Differences in Brand Engagement on SocialOffensive content seems to cause more unfollows from Gen Xers than from other generations.It’s probably not too surprising to learn that Millennials (49%) are twice as likely as Boomers (25%) to follow brands on social media. But it is more interesting to see that different age groups hold different reasons for following brands, as well as... READ MORE
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