Which Digital Capabilities Are Advertisers the Most – and Least – Confident About?

Which Digital Capabilities Are Advertisers the Most – and Least – Confident About?

Some sobering results from Boston Consulting Group (BCG) and Google Digital Academy: on a 100-point scale, marketers working at advertisers around the world score their organizations’ digital capabilities at an average score of just 57. Worse yet, that number...
As Digital Ads Become More Expensive, How Can They Be Improved?

As Digital Ads Become More Expensive, How Can They Be Improved?

Marketing budgets have been pouring into digital media in recent years as advertisers try to maintain pace with consumers’ new behaviors. But digital advertising has seen its share of problems, from viewability to transparency and fraud. Several digital ad...

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