Older Adults’ Tech Adoption on the Rise; Social Media Use Remains Limited

Older Adults’ Tech Adoption on the Rise; Social Media Use Remains Limited

Seniors’ (ages 65+) use of technology has rapidly grown over the years: two-thirds report using the internet and just over half now have a home broadband connection, according to a new report [pdf] from the Pew Research Center. Older adults have also embraced...
Loyalty Programs Continue to Affect Shopping Behavior, Members Say

Loyalty Programs Continue to Affect Shopping Behavior, Members Say

Member satisfaction with loyalty programs is gradually rising but could still use improvement, according to the latest annual “Loyalty Report” [download page] from Bond Brand Loyalty. Some 46% of respondents to the survey report being “very...
Marketing Performance Measurement (MPM) Efforts Prioritize Specific Channels & Content Impact

Marketing Performance Measurement (MPM) Efforts Prioritize Specific Channels & Content Impact

Only about 1 in 4 digital marketers at Fortune 500 companies believe that they’re doing a very good or excellent job of managing their marketing performance data to produce a holistic view of their activities. That’s according to a report [download page]...

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