US LGBT Media Habits, by Age Group

September 10, 2014

CMO-US-LGBT-Media-Habits-Sept2014Source: Community Marketing, Inc. [download page]

Notes: LGBT websites and blogs are popular among respondents aged 18-34, with almost three-quarters having visited one during the 7 days prior to the survey. Interestingly, this age group is more likely to have recently streamed video on their computer (64%) than to have watched network or cable TV (50%), although the reverse is true for older age groups. Overall, interaction with LGBT websites and blogs is rising, while engagement with LGBT print media is steady.

Related: Best-Perceived Brands by US LGBT Consumers

About the Data: The data is derived from a survey of more than 9,300 self-identified gay and bisexual men, over 3,500 lesbian and bisexual women and over 400 transgender community member. Respondents were recruited from CMI’s proprietary research panel and 170+ LGBT media outlets and partner organizations.

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