Select Page

CensusBureau-Pop-Projections-by-Age-Group-2015-2060-Dec2014Source: U.S. Census Bureau

    Notes: The first population projections released by the US Census Bureau in 14 years show an aging population distribution in the US: by 2060, slightly fewer than 1 in 5 (19.8%) of Americans will be younger than 18, down from an estimated 22.9% next year. By contrast, by the end of the forecast period, the 65+ crowd will account for 23.6% of the population, up from 14.9% next year. Indeed, the 65+ bracket will grow to outnumber under-18s some time between 2030 and 2035. Something to think about, given the complaints that advertisers aren’t doing a good job catering to older Americans.

      Related: [Debrief] Advertising to Baby Boomers: The Why and How

      Feel Like You're Always Playing Catchup?

      Stay ahead of the curve with our free newsletter. It’s fast. It’s factual. And it’s clear

      marketing charts logo

      Error: Please enter a valid email address

      Error: Invalid email

      Error: Please enter your first name

      Error: Please enter your last name

      Error: Please enter a username

      Error: Please enter a password

      Error: Please confirm your password

      Error: Password and password confirmation do not match