Select Page

Bing is “bigger than you think,” reports Bing Ads by way of a tweet last week drawing attention to its market share around the world. In fact, the Bing Network accounts for 1 in every 3 explicit core search queries in the US, totaling 5 billion monthly, according to the breakdown, which cites comScore data.

The Bing Network includes Bing, Yahoo Search (searches powered by Bing) and AOL Search Network.

In a follow-up to the tweet’s replies, Bing Ads posted a larger breakdown of its market share and monthly search volume, using March 2017 as its period of analysis.

The following highlights those figures on a regional basis:

  • Worldwide: 9% market share; 12 billion monthly searches
  • Latin America: 5% market share; 826 million monthly searches
  • Europe: 9% market share; 3 billion monthly searches
  • Asia Pacific: 3% market share; 2 billion monthly searches

On a country-by-country basis, Bing’s position is strongest in:

  • The US: 33% market share; 5 billion monthly searches;
  • The UK: 26% market share; 977 million monthly searches;
  • Taiwan: 24% market share; 295 million monthly searches;
  • Hong Kong: 19% market share; 87 million monthly searches;
  • France: 19% market share; 788 million monthly searches; and
  • Canada: 17% market share; 451 million monthly searches.

By contrast, among the countries identified, Bing’s market share is smallest in:

  • Brazil: 3% market share; 237 million monthly searches;
  • Philippines: 5% market share; 59 million monthly searches;
  • New Zealand: 6% market share; 16 million monthly searches;
  • India: 7% market share; 233 million monthly searches;
  • Indonesia: 7% market share; 67 million monthly searches; and
  • Finland: 7% market share; 17 million monthly searches;

The chart above offers the full breakdown by region and country measured.

Feel Like You're Always Playing Catchup?

Stay ahead of the curve with our free newsletter. It’s fast. It’s factual. And it’s clear

marketing charts logo

Error: Please enter a valid email address

Error: Invalid email

Error: Please enter your first name

Error: Please enter your last name

Error: Please enter a username

Error: Please enter a password

Error: Please confirm your password

Error: Password and password confirmation do not match

Pin It on Pinterest

Share This