Obama Leads in Buzz, Favorite Web Destinations by Party Affiliation Issued

February 4, 2008

This article is included in these additional categories:

African-American | Social Media

In the weeks (January 1-29) leading up to Super Tuesday, Barack Obama drove the largest share of blog discussions* among the presidential candidates still in the running, accounting for 0.59% of the total, while rival Hillary Clinton ranked a close second, according to Nielsen Online.

Online buzz about candidate Clinton accounted for 0.51% of all online discussion, Nielsen said.

nielsen-presidential-campaign-online-buzz-january-2008.gif

The three remaining Republican contenders were evenly matched: John McCain and Mike Huckabee each garnered 0.29% of discussion, while Mitt Romney accounted for 0.28%.

Obama’s surprise upset in Iowa on January 3 provided fodder for online discussion, as did Clinton’s comeback in New Hampshire and John McCain’s emergence as the Republican frontrunner.

The favorite web destinations of Democrats, Republicans and Independents:

  • Independents

nielsen-presidential-campaign-top-websites-among-registered-independents.jpg

  • Republicans

nielsen-presidential-campaign-top-websites-among-registered-republicans.jpg

  • Democrats

nielsen-presidential-campaign-top-websites-among-registered-democrats.jpg

Campaign websites this election season have played a more prominent role than ever, with barackobama.com and mikehuckabee.com leading the way:

nielsen-presidential-campaign-websites-december-2007.jpg

*Buzz volume is based on a sample of 26,387,540 messages posted to blogs.

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