Google Approaches 70% Share of US Searches – Up 8% YOY

July 16, 2008

This article is included in these additional categories:

Asia-Pacific | Europe & Middle East | Paid Search

Google accounted for nearly 7 in 10 US searches conducted in the four weeks ended June 28, 2008 (and nearly 9 in 10 searches in the UK and Australia), Hitwise announced; Yahoo Search, MSN Search and Ask.com received 19.62%, 5.46% and 4.17% of US searches, respectively.

The remaining 42 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.70% of US searches. Google’s share was up 8% from June 2007’s 63.92%:

hitwise-search-engine-market-share-us-june-2008.jpg

In the UK market, Google search properties (Google.co.uk and Google.com) accounted for 87% of all UK searches in June 2008 – a 10% increase compared with June 2007. Yahoo search properties accounted for 4.00% of UK searches in June 2008, a 2% increase compared with April 2008.

hitwise-search-engine-market-share-uk-june-2008.jpg

MSN search properties accounted for 3.72% and Ask search properties accounted for 3.07% of searches. MSN increased 2% compared with April 2008 and Ask increased 6%.

In the Australia market, Google search accounted for 88% of all searches in June 2008 – a 12% increase compared with June 2007. MSN search accounted for 7% and Yahoo search accounted for 4.00% of AU searches in June 2008:

hitwise-search-engine-market-share-australia-june-2008.jpg

Search engines remain the primary way for internet users to navigate to key industry categories; Google increased its proportion of traffic share in all tracked categories:

hitwise-search-engine-traffic-to-key-categories-us-june-2008.jpg

From June 2008 to June 2007, the Travel, News and Media, Entertainment, Business and Finance, Sports, Online Video and Social Networking categories underwent double-digit increases in their share of traffic coming directly from search engines.

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