US Mobile Web Surfing about to Surpass UK Levels

August 29, 2008

This article is included in these additional categories:

Asia-Pacific | Europe & Middle East

Mobile web usage is gaining traction in the United States and is poised to soon surpass usage in the United Kingdom, where consumers have accessed the internet from phones for years, according to data released by Bango.

The top five countries accessing the mobile web via Bango in July 2008 were the UK at 19.35%, the US at 18.88%, India at 10.82%, South Africa at 8.82% and Indonesia at 4.08%, according to Bango data.

bango-top-10-mobile-web-countries-july-2008.jpg

The top 10 countries accessing the mobile web together constitute 74.5% of all mobile web usage; 91 other countries make up the remainder.

Bango identifies users by country and network of origin. The ranking is produced by measuring the number of user visits to mobile websites from each country.

“The USA share of the browsing market has grown as an increasing number of phones come with bigger screens and service contracts that include unlimited internet access,” said Adam Kerr, VP of Bango North America. “We fully expect the US will overtake the UK in this ranking as early as this month.”

“We predicted 2008 would be a pivotal year for the mobile web in the US, and our data is backing that up. Clearly the rate of growth and acceleration is getting faster in the US and around the world,” Kerr concluded.

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