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The number of social network users in five major Latin American countries (Argentina, Brazil, Chile, Colombia and Mexico) more than doubled from Jan. ’07 to to Jan. ’08 – it was up 103% -?according to an Analytics 2.0 analysis, using comScore?data.


During the same period, the number of US Hispanic and Puerto Rican social-network users increased 48%.

The main social networks of the five-country LatAm region, by number of users:

  • Orkut – 12.9 million (up 27% from 10.1 million in ’07)
  • Sonico – 7.3 million (Sonico launched during the second half of ’07)
  • hi5 – 4.2 million (up 72% from 2.2 million in Jan. ’07)
  • MySpace – around 3 million (13 million users in all markets analyzed)
  • Facebook – 2.2 million (up 4,152% from the Jan. ’07 count of 52,000)

Social networks in Latin America have a regionalized presence, Analytics 2.0 notes:


  • Orkut, for example, is popular in Brazil, but has no significant presence in the other countries.
  • MySpace dominates the US Hispanic and Puerto Rican market, increasing 26% in the past year (Facebook grew 251%):
  • Bebo and Friendster have minimal presence and?are visited mostly by US Hispanics.

Other findings from the analysis:

  • The number of internet users in the five major countries analyzed is approaching 46.3 million, a 16% increase from the 39.8 million in Jan. ’07.
  • The number of Puerto Rican and US Hispanic internet users has grown at the same rate, bringing the total to 66 million.
  • Six in 10 of total internet users in the five major countries of the region are using one of the above-noted social networks, whereas?77% of internet users in Puerto Rico and the US Hispanic market are doing so.

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