Radio Reaches 9 in 10 Millennials Weekly

May 12, 2014

This article is included in these additional categories:

African-American | Hispanic | Men | Radio | Women | Youth & Gen X


    Source: Nielsen

      Notes: Radio is particularly popular among female Hispanic Millennials (18-34), of whom more than 94% listen to radio on a weekly basis. Further data from Nielsen [download page] indicates that radio reaches roughly 90% or more of each age group for both Hispanics and African-Americans. The top 3 formats for Millennial Hispanics are: Mexican Regional; Pop Contemporary Hit Radio; and Rhythmic Contemporary Hit Radio.

        Related: When America Listens to the Radio


        Explore More Articles.

        Marketing Charts Logo

        Stay on the cutting edge of marketing.

        Sign up for our free newsletter.

        You have Successfully Subscribed!

        Pin It on Pinterest

        Share This