Radio’s Weekly Reach Exceeds 90% of Hispanics and African Americans

August 12, 2015

This article is included in these additional categories:

African-American | Boomers & Older | Hispanic | Men | Radio | Teens & Younger | Women | Youth & Gen X

Nielsen-Radio-Weekly-Reach-Hispanics-Blacks-Aug2015Source: Nielsen [download page]

    Notes: In March, more than 9 in 10 Hispanics (93%) and African-Americans (90.8%) ages 12 and older listened to the radio at least once during an average week between the hours of 6 AM and midnight, according to a Nielsen report. Among both racial/ethnic groups, penetration was broadly consistent among genders, though slightly higher among women in the younger age brackets and among men in the older brackets.

    Mexican Regional proved the top format among Hispanics aged 18-64 last year, with Pop Contemporary Hit Radio the favorite among the 12-17 age group. Urban Contemporary and Urban Adult Contemporary, meanwhile, were the top formats among African-Americans.

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