Question & Answer Site Visits Up 118%, Yahoo Answers Is Clear Leader

March 19, 2008

This article is included in these additional categories:

Paid Search | Women

The market share of US visits to Question and Answer websites for the week ended March 15 was 118% more than during the equivalent week in 2007 – and over the past two years US visits to the category have increased 889% (Feb. ’08 vs. Feb. ’06), Hitwise said.?

Among the findings:

  • The most-visited website in the Questions and Answers category last week was Yahoo Answers (answers.yahoo.com), which received 74.05% of the market share of US visits.

hitwise-question-answer-sites-top-5-march-2008.jpg

  • Wiki.Answers.com was second, receiving 18.35% of visits, followed by Answerbag.com, which received 4.42% of visits.
  • WikiAnswers, launched in June 2007, increased its US visits 125% from the week ended June 9, 2007 to March 15, 2008.

“Online users are increasingly seeking advice from question-and-answer websites that leverage shared knowledge contributed across a community of experts and enthusiasts,” said Heather Dougherty, research director, Hitwise. “The popularity of user-generated media has helped to establish a category for social knowledge where consumers can obtain answers from a single aggregated source developed through others’ asking similar questions.”

Average Time Spent and Demographics

  • Females accounted for 52% of? US visits to the top five Question and Answer websites for the week ended March 15, 2008.
  • The plurality of visits, 24%, came from users age 35-44, followed by users age 25-34 (21%).

hitwise-question-answer-sites-time-spent-march-2008.jpg

  • The average visit time among the top five Question and Answers websites increased 44% (comparing the week ended March 15 2008 and the week ended March 17, 2007.
  • Yahoo Answers led among the top five websites, with users spending an average of 9 minutes and 9 seconds on the site.

New and Returning Visitors

hitwise-question-answer-sites-new-returning-visitors-march-2008.jpg

  • Yahoo Answers received 52% of its share of traffic from new visitors (those who had not visited the previous month) during the week ended March 15.
  • WikiAnswers.com and Answerbag followed with 76% and 87%, respectively, of new traffic
  • Askville received the highest amount of new traffic – 93%.

Explore More Articles.

Marketing Charts Logo

Stay on the cutting edge of marketing.

Sign up for our free newsletter.

You have Successfully Subscribed!

Pin It on Pinterest

Share This