UK property Bebo.com became the most visited social-networking site from within the UK in July, attracting 10.6 million unique visitors, an increase of 63% over the start of the year, according to a comScore study of UK traffic in July to a selection of leading social-networking sites.
Bebo was closely followed by social networking behemoth Myspace.com, which enjoyed a 25% increase in traffic over the same time period, to reach 10.1 million unique visitors in July.
The fastest-growing social-networking site in terms of UK-based unique visitors was Facebook.com, which grew 366% since the start of the year and attracted an audience of 7.6 million unique visitors in July.
Other, comparable social-networking sites also experienced growth over the same time period. HI5.com increased its UK-based traffic 36% to 1.9 million unique visitors, while Faceparty.com grew 9% to 1.7 millionnnn.