Millennials are 7.7% less likely than the average American to say they are happy, according to [download page] a survey conducted in March by Prosper Insights & Analytics, with only a slight majority (54.1%) reporting being happy or very happy. The survey results indicate that older consumers tend to be more likely to report being happy: 61% of Boomers are happy (4.1% more than average), and the Silent Generation is happiest, at 66.7% (13.9% more than the average). The results, however, sometimes differ from that pattern when looking at various subcategories of happiness.
For example, while Millennials are least happy in general, they are happiest with their government (24.9%, compared to the 17.9% average) and also happiest with their work life (43.6% vs. 41.2%).
Interestingly, despite Millennials being the most likely generation to use social networking sites, they are the least likely to report being happy with their social relationships. For example:
- Only 68.8% are happy with their relationships with their families (8.1% below average);
- 62.1% are happy with their relationships with their friends (14.4% below average);
- 52.1% are happy with their love life (7.1% below average); and
- 63.4% are happy with their home life (12.1% below average).
On each count save for the love life, the Silent Generation reports being happiest. Also interesting, Silent Generation respondents are happiest with their health (index of 111.3), with Millennials next (103.7).
About the Data: The survey was conducted in March 2013 among 2,939 adults aged 18 and older.