Younger adults read more magazines than those who are older – those in the 19-24 and 25-34 age groups reported reading a larger number both of different magazine titles and of specific magazine issues than their older counterparts (see table), according to the McPheters & Company readership.com survey.
“Because many established titles have seen the median age of their readers increase, there has been a misperception that magazine readers are getting older.” said Rebecca McPheters, President of McPheters & Company.
However, “younger adults tend to read different titles than those in older age groups…[and] they read more magazines overall,” she said.
Younger readers were disproportionately likely to read publications such as Teen Vogue, CosmoGirl, Maxim and Stuff, as well as bridal publications and magazines about gaming, music, and pregnancy. Still, established titles such as People, Sports Illustrated and Time were the magazines with the largest number of readers under 35.
The analysis also showed that younger adults are about as likely to read national newspapers as those who are older: