Some 96% of Adults age 25-54 with a college degree and an annual household income of $50,000 or above tune into radio over the course of a week, according to preliminary findings from Arbitron‘s RADAR 93 Radio Network Audience Report.
RADAR Network affiliates (which account for more than 50% of radio stations) reach 85% of that coveted demo – as well as 86% of adults 18-49 in households with a college degree and an annual household income of $75,000 or above, Arbitron said.
Some key demographic findings from the RADAR 93 June 2007 Radio Listening Estimates:
- Radio reaches 232 million listeners over the course of the week – consistent from a year ago. The 7,100+ RADAR Network Affiliated stations reach 82% of all radio listeners.
- Those affiliates have consistent delivery reaching 84% of teens 12-17, adults 18-34 and adults 25-54. They also reach 85% of Adults 18-49.
- The diversity of formats in radio attracts advertiser-coveted demographics in both Black Non-Hispanic and Hispanic categories:
- 94% of Black Non-Hispanic persons and 95% of Hispanic persons age 12 and older tune into radio over the course of a week.
- Radio reaches 95% of Black Non-Hispanics and 96% of Hispanics age 25-54 over the course of a week.
- Radio reaches 94% of college grads age 18+, and 96% of adults 18-49 with a college degree and an annual income of $75,000 or more tune into radio over the course of a week.
