Recent research from Flurry has revealed the flood of tablet activations on Christmas Day, and new data from Millennial Media supports the idea that tablets were a preferred gift item this past holiday season. Looking at activity on its network, Millennial Media notes that during “holiday week” (December 23-27), tablet impressions grew by an average of 12% daily, compared to 2% daily growth in smartphone impressions.
An earlier report from Millennial Media demonstrated the rise in tablet devices, showing that 1 in 5 impressions on its network came from non-phone connected devices (e.g., tablets, e-readers) in Q3, a 6% point rise from a year earlier.
In this latest study, Millennial Media reports that Android tablet device impressions grew by a daily average of 18% during the week analyzed, outpacing the 7% growth for iOS. In particular, the Samsung Galaxy Tab 10.1, the Kindle Fire, and the Google Nexus 7 each more than doubled their impressions during the analyzed period. Even so, the iPad remains the leading device on the network.