A new survey [pdf] from RadiumOne looks at the different ways in which women aged 35-54 use coupons on their mobile devices for household purchases. Among the findings, more than 6 in 10 redeem grocery and consumer retail goods-based coupons. Of those, less than one-quarter prefer scanning-based methods, according to the report, with a slight majority preferring to display the coupon to a cashier, and 42% preferring SMS-based coupons.
The study, which presents the findings in a series of data points, also reveals that 36% find push notifications of mobile coupon offers useful, while less than 3 in 10 prefer barcode-scan mobile coupons. The report also reveals that behind groceries and retail goods, food and drink coupons are the most frequently redeemed by this demographic.
According to a survey last year from uSamp, women are more likely than men to have redeemed a mobile coupon.