It might have been the shortest month of the year, but Google still managed to deliver a record amount of video ads, finds comScore in its latest Video Metrix data. Google Sites served 2.2 billion online video ads, ahead of BrightRoll (1.6 billion) and 3 other properties that exceeded the 1 billion mark. For the month, Americans viewed 9.9 billion ads, with Google Sites generating 22.5% of those impressions. The 9.9 billion video ad views represents an 8.8% month-over-month rise and a 32% year-over-year jump.
Video ads accounted for 23% of all videos viewed and 2% of all minutes spent watching video online. Both represent a step up from January. Online video ads reached more than 50% of the online population an average of 63 times during the month.
Overall, 178 million Americans (83.3% of the US internet audience) watched 33 billion online content videos in February (down from 36.2 billion in January).
- The average online content video was 5.6 minutes in length, while the average online video ad was 0.4 minutes.
- Google Sites, driven primarily by video viewing at YouTube.com, was once again the top online video content property with 150.6 million unique viewers. Facebook was next with 61.2 million, followed by VEVO (49.5 million), NDN (46.3 million) and Yahoo! Sites (43.6 million).
- Google Sites generated the largest amount of video views (11.3 billion), while Facebook achieved a new high of 557.6 million.
- Hulu delivered the highest frequency of video ads to users (61).
- Fullscreen held onto the second spot in the YouTube partner rankings, while VEVO retained its top ranking.