Digital Media Professionals Generally Happy With Their Jobs

March 26, 2013

This article is included in these additional categories:

Digital | Staffing

DigidayNextMark-Digital-Media-Job-Satisfaction-Mar2013Almost 8 in 10 digital media professionals are at least satisfied with their jobs, according to survey results from Digiday and Nextmark, and that includes about half who “enjoy” their work and 8% who “love” it. The survey also finds that more than one-third have become happier in their jobs in the past year, but that more than 6 in 10 plan to leave their jobs within the next year or two.

The survey – conducted among Digiday’s opted-in base of leading digital media and marketing professionals – also looks at the drivers of job satisfaction. Using multiple regression analyses to identify the most important predictors of job satisfaction, the study finds that gender, number of hours worked, compensation, tenure, and role have little correlation with job happiness. Happiness does vary considerably by location (highest in Atlanta, lowest in Dallas), but the strongest correlation was found with career advancement opportunity. That is, those who feel that they will be able to advance if they work hard are far happier than those who feel stuck in a dead-end job, an unsurprising conclusion.

Other Findings:

  • 72.5% of advertisers surveyed rate their media agencies as at least average.
  • 37.1% of publishers rate the media agencies they deal with as horrible (3.1%) or bad (34%), while only 6.2% view them as pros (5.6%) or fantastic (0.6%).
  • About 3 in 4 agencies surveyed rely on Excel to create their media plans, and 70% use comScore for research.
  • The majority of agencies rate the tools they use for ad serving (such as DFA, MediaMind, Atlas) as mediocre (51.5%) or bad (7.9%).

About the Data: The data is derived from a survey of 601 digital media and marketing professionals, with results gathered from February 11 – March 3, 2013.


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