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CouponCabin-Interest-in-GeoTargeted-Mobile-Coupons-Apr2013More mobile location-based advertisers are using geo-fenced strategies, and new survey results from indicate that 20% of smartphone owners surveyed have visited a store after receiving notification that specials, coupons, or deals were available nearby. The survey results, released in conjunction with the company applications’ new geo-fencing feature, also reveal that two-thirds of smartphone owners would be at least somewhat interested in a mobile application that lets them get notifications for geo-targeted coupons.

The most commonly cited reasons for that interest were:

  • Saving money without even thinking about it (47%);
  • Convenience and ability to save time (44%); and
  • Reminder to use coupons when shopping (40%).

70% of smartphone owners say they would be at least somewhat influenced to make an unplanned purchase at a nearby store after receiving such an alert.

About the Data: This survey was conducted online within the United States by Harris Interactive on behalf of Coupon Cabin from February 28th ”“ March 4th, 2013, among 2,219 adults ages 18 and older, among whom 1,096 are smartphone owners. The online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated.

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