Vine Said Fastest-Growing App of the Year-to-Date; Global Reach Still Small

October 18, 2013

This article is included in these additional categories:

Digital | Global & Regional | Mobile Phone | Tablet

GWI-Fastest-Growing-Mobile-Apps-Q1-Q3-Oct2013Vine is the year’s fastest-growing mobile application to-date (though the criteria for inclusion on the list is unclear), with its global audience increasing by an estimated 403% from Q1 through Q3 2013, easily topping other fast-growing top mobile applications such as Flickr (146%), Instagram (130%) and WhatsApp (123%). That’s according to new survey results from GlobalWebIndex, which also indicate that Vine has plenty of room for growth: the study suggests that it was used in the past month by only 3% of mobile users across 32 markets. That translates to an estimated audience of 23.6 million mobile users.

Google Maps remains the most widely adopted mobile and/or tablet application, by 54% of mobile internet users during Q3, followed by Facebook (45%) and YouTube (35%). Once again, the study estimates that Google+ enjoys wider global adoption than Twitter (32% and 23%, respectively), as it did in Q2, although Twitter appears to be growing slightly more quickly than Google+.

Data from Twitter’s amended S-1 filing indicates that during Q3, 76% of its average monthly active users accessed it from a mobile device, and more than 70% of its advertising revenue was generated from mobile devices.

Meanwhile, recent survey data from Chief Marketer suggests that 78% of brands are using Twitter to conduct campaigns, while 6% have taken to marketing on Vine.

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