This month’s quick-hit set of top charts includes the following topics: Facebook’s waning appeal among teens; B2C & B2B content marketing trends; “most-loved” brands and failed consumer-brand connections; US household income trends; social media ROI and company involvement; online video budgets; the time for digital transformation; and the demographics of Instagram users.
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Influencer marketing is now a part of the marketing mix for 85% of B2B mid-market and enterprise brands.
It’s hard having to use multiple platforms and keep track of new user and advertising features.
Older consumers are more likely than their younger counterparts to put a premium on a product’s country of origin.
There’s room for improvement in collaboration between people working on creative, data analytics and ad serving.
About half of video content is being created for the top of the funnel, content marketers estimate.
The leading AI ethics concerns among B2C marketers include privacy invasion, IP issues, and the absence of human supervision.
Cyber Monday was reportedly the biggest online shopping day ever in the US.
Email is considered the most effective overall, ahead of ads on live TV, streamed shows, and direct mail.
The larger the company’s annual revenue, the more likely it is to use value-based pricing.
More consumers have had a negative than positive reaction to the rebrand.
The primary roles of the marketing function over the next year will be ensuring effective brand management and developing the overall customer experience.
Over the past couple of years, podcast ad revenues have shifted from direct response to brand-building.
More than one-quarter report often arriving at product detail pages from social media.
Only 18% of Americans say they don’t use smartphone banking, down from 28% in 2019.
Social media videos and case studies/customer stories lead the way in perceived effectiveness.
Almost one-quarter of Baby Boomers worldwide report having high purchase power, triple the rate of Gen Zers.
Some 64% of TV households subscribe to pay-TV, down from 78% in 2018.
DTC brands are looking to improve on testing, but may face troubles with budgets and buy-in.
Investments in live events appear to be growing, while enthusiasm around virtual events is waning.
The higher the company’s revenue, the more likely that the Marketing Ops team works in close concert with the IT team.
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