170 million Americans play videogames, and 60% of those gamers spend money doing so, resulting in an estimated $20.5 billion in spending by the end of this year, according to a report from Newzoo. More than 60% of gaming revenues will have been generated digitally, per the study, as American gamers increasingly use a combination of screens to play. In fact, 24% of gamers (or 49 million Americans) are multi-screen gamers, playing on TVs, computers, personal devices (feature phones and smartphones) and “floating screens” (tablets and handheld consoles).
- The number of multi-screen gamers might just rise: according to the NPD Group, there will be 202 million internet-capable TV devices (connectable TVs, Blu-ray disc players, game consoles and streaming media players) in US homes by 2015, up from 140 million at the start of this year. Among those devices, 65% will be connected to the internet by 2015, up from 56% connected this year.
- Sharethrough has compiled a list of the most shared sponsored content, and as this report at Ad Week notes, the numbers aren’t too compelling. The most-shared sponsored story was one from Harper Collins which was published on BuzzFeed: 17 Problems Only Book Lovers Will Understand. While it garnered more than 700,000 shares – Â after the top 2 sponsored stories, there was a steep drop-off, with the third-placed story generating less than 116,000 shares. As Ad Week notes, the list doesn’t include video: for context, Unruly recently revealed that each of the top 10 viral video ads earned at least 1.8 million shares, with the top 2 each being shared more than 4 million times as of November 21st.
- Sticking with advertising, Inc.com reports on a new study from Georgetown University which examined how consumers respond to branded messages that they know to be persuasive in nature. According to the study’s author, “three positive claims will produce the most positive impression, and four positive claims will produce an impression that is less positive than the impression created by a three claim message.” Of course, having the ad be seen helps: research insights from Sticky indicate that the presence of a human or animal face in an ad can double the chance the ad is seen.