Source: Social Media Marketing University
Notes: While measuring ROI is a challenge, 65% of those surveyed agree that Twitter is an effective marketing tool. Still, close to one-third are undecided.
About the Data: Based on a survey conducted March 1-12 among 1,112 US respondents using Twitter as a marketing tool.
Related: 3 in 10 Top Brands on Twitter Average More Than 10 Tweets per Day