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    Source: IBM Institute for Business Value [pdf]

      Notes: This CMO-specific data release builds on the initial report released last year. Despite current low take-up, roughly 7 in 10 or more CMOs plan implementation of these capabilities in the next 3-5 years.

        About the Data: Based on a survey of 524 CMOs from around the world and across 19 industries.

          Related: More CMOs Feeling Unprepared For the “Data Explosion”

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