US Paid Search Benchmarks, by Device, in 2013

March 20, 2014

This article is included in these additional categories:

Connected Device Comparisons | Digital | Mobile Phone | Non-mobile Connected Devices | Paid Search | Tablet


    Source: Marin Software [download page]

      Notes: Click-through rates across devices much more similar when normalizing for ad position, at least for positions 1 through 5. Marin’s study also predicts that by the end of next year, mobile could account for half of all paid search clicks.

        About the Data: Based on a sample from the Marin Global Online Advertising Index, composed of advertisers who invest more than $6 billion in annualized ad spend on the Marin platform.

          Related: Online Merchants Report Increasing Value of Paid Search in 2013


          Explore More Articles.

          Marketing Charts Logo

          Stay on the cutting edge of marketing.

          Sign up for our free newsletter.

          You have Successfully Subscribed!

          Pin It on Pinterest

          Share This