Drivers of Marketing’s Changing Role

March 28, 2014

This article is included in these additional categories:

Analytics, Automated & MarTech | Customer Engagement | Data-driven | Digital | Return on Investment


    Source: Adobe[pdf]

      Notes: Close to two-thirds of US marketers surveyed believe their roles as marketers will change in the next 12 months, while 4 in 5 feel that their roles will change in the next 3 years.

        About the Data: Based on a survey of 1,004 US marketers from February 19-27, 2014.

          Related: C-Suite Execs Rank The Most Disruptive External Forces Shaping Their Enterprises


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