Source: Econsultancy/Adestra [download page]
Notes: This year, email tops SEO by a slim margin in the eyes of the survey respondents (email marketers who are mostly based in the UK). The two channels topped the rankings in the past two years also (see here and here). In this year’s survey, respondents attributed on average 23% of their sales to email, up from 18% last year.
About the Data: Based on a survey of more than 1,100 respondents, mainly in-house marketers, fielded in January 2014. Some 62% are based in the UK.