Mobile Now One-Third of Google Organic Search Visits

April 16, 2014

This article is included in these additional categories:

Digital | Mobile Phone | Search Engine Optimization | Tablet

Source: RKG [download page]

Notes: Mobile’s 33% of Google search visits in Q1 2014 represented only a slight uptick from Q4 2013 (32%), but a more robust rise from 27% share during the year-earlier period. During Q1 2014, Yahoo actually saw a larger share (36%) of organic search visits come from mobile than Google. Overall, mobile devices accounted for an estimated 31% share of US organic search visits during Q1, up from 24% in Q1 2013.

Become a smarter marketer.

Explore More Articles.

Videogame Advertising Touted for Its Effectiveness

Gaming is ranked second only to social media among digital media types for driving advocacy.

Social Media’s Reach Among the US Population Seems to Have Plateaued

Some 82% of Americans ages 12 and up report using social media, the 4th consecutive year in which that’s been the case.

Marketers Say AI’s ROI Isn’t Just About Financial Gain

AI is expected to pay off in several ways, including by efficiency gains and effective data analysis.

Where Does CX Fit on CEOs’ Agenda?

CEOs are more likely to prioritize meeting changing customer expectations than improving their CX.

Americans’ Financial Situation Showing Small Signs of Improvement

Fewer appear to be putting off big-ticket and needed purchases.

Store Brand Sales Grew Again Last Year, as Did Dollar Share

Store brands rose to a new dollar share high of 18.9%.

TikTok Shop Makes Gains in Popularity

TikTok Shop looks like it could be a fruitful channel for smaller companies.

Consumers Are Less Interested in DE&I and CSR Messaging in Ads

By contrast, they’re more interested in ads that provide product information and discounts.

Search Remains Tops, but Brand Discovery Channels Are Evolving

A sizable share of Gen Z consumers around the world are using AI tools to find information online.

Audience Engagement with Webinars Grew Last Year

The number of unique interactions per attendee increased by 8% year-over-year.

US B2B Exhibition Industry Nears Pre-Pandemic Levels

The number of exhibitors has recovered a little faster than the number of attendees.

Pay-TV Providers Register Substantial Subscriber Losses… Again

The number of pay-TV subscribers shrunk by more than 22% in the 5-year period from 2018-2023.

Which Product Recommendation Sources Do Consumers Trust the Most?

Half of consumers trust product recommendations from a specific store or website’s AI tools based on their purchase history.

CPG Advertisers Are Spreading Their Retail Media Spending Across Several Networks

The biggest challenge in working with RMNs among the brand advertisers surveyed is a lack of collaboration with retailers.

Global Media Price Inflation to Dip Slightly This Year

While TV ad inflation is projected to grow this year on a global scale, TV will remain in a deflationary environment in the US.

What Are the Most Popular Event Types Targeted to Prospects?

Community or networking events along with brand pop-up events are favored in both the US and UK.

Most Adults Don’t Relate the Most to Their Own Generation

Gen Z adults are particularly unlikely to feel that they have the most in common with their own generation.

Consumers’ Easter-Related Spending Forecast to Slip

Per-person spending is expected to be $177.06, down about $15 from last year.

Paid Social Ads Work Across the Funnel, Consumers Say

But shared posts have the biggest impact on consideration behavior.

Global Marketing & Advertising Spending Set for Renewed Growth This Year

Last year, global marketing and advertising spend grew by a relatively muted 4%, but this year the market is expected to expand by 7.7%.

« Older Entries

Next Entries »

Stay on the cutting edge of marketing.

You have Successfully Subscribed!

View our privacy policy here.

Mobile Now One-Third of Google Organic Search Visits

This article is included in these additional categories:

Digital | Mobile Phone | Search Engine Optimization | Tablet

Become a smarter marketer.

Success!

View our privacy policy here

Videogame Advertising Touted for Its Effectiveness

Marketers Say AI’s ROI Isn’t Just About Financial Gain

Where Does CX Fit on CEOs’ Agenda?

Americans’ Financial Situation Showing Small Signs of Improvement

Audience Engagement with Webinars Grew Last Year

US B2B Exhibition Industry Nears Pre-Pandemic Levels

Pay-TV Providers Register Substantial Subscriber Losses… Again

CPG Advertisers Are Spreading Their Retail Media Spending Across Several Networks

Global Media Price Inflation to Dip Slightly This Year

What Are the Most Popular Event Types Targeted to Prospects?

Most Adults Don’t Relate the Most to Their Own Generation

Consumers’ Easter-Related Spending Forecast to Slip

Global Marketing & Advertising Spending Set for Renewed Growth This Year

Stay on the cutting edge of marketing.

You have Successfully Subscribed!

Pin It on Pinterest

Mobile Now One-Third of Google Organic Search Visits

This article is included in these additional categories: Digital | Mobile Phone | Search Engine Optimization | Tablet

Become a smarter marketer.

Success!

View our privacy policy here

Stay on the cutting edge of marketing.

You have Successfully Subscribed!

Pin It on Pinterest

This article is included in these additional categories:

Digital | Mobile Phone | Search Engine Optimization | Tablet