Search Marketers’ Take on the Ranking Factors Increasing in Importance This Year

April 17, 2014

This article is included in these additional categories:

Content Marketing | Digital | Mobile Phone | Search Engine Optimization | Social Media | Tablet

BrightEdge-Growing-Important-of-Search-Ranking-Factors-Apr2014

    Source: BrightEdge [download page]

      Notes: About 7 in 10 search marketers feel that it will be more important this year to understand the correlation between social sharing of pages and ranking for those pages. While studies (such as this one) have found social signals to highly correlate with search rankings, Matt Cutts has denied [YouTube video] that Google gives any special treatment to social signals. Meanwhile, 85% of search marketers believe that it is more important to measure rank across mobile devices this year and about 8 in 10 see it more important that content efforts are connected to ROI.

        About the Data: The survey was completed by SEO practitioners from 8500+ global brands in December 2013 and January 2014.

          Related: Global Marketers Rank Email and SEO Tops for ROI, Again

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