Gen Z Turns to Newer Platforms for Music Discovery

April 17, 2014

This article is included in these additional categories:

Boomers & Older | Digital | Radio | Social Media | Teens & Younger | Youth & Gen X


    Source: Jacobs Media [pdf]

      Notes: Among core radio listeners interested in finding out about new music and artists, AM/FM radio (on any device) is easily the top single option, for roughly 51% of respondents. But, about 3 in 10 Gen Z (born 1993 and after) listeners interested in new music turn to Pandora (14%), YouTube (12%) and/or Spotify (5%), on par with the percentage who tune in to AM/FM radio (30%).

        About the Data: Techsurvey10 results were gathered online from January 14-20, 2014. Overall, 199 broadcast stations across the U.S. and Canada participated, contributing 37,063 respondents.

          Related: Radio Listening Gradually Transitions to Digital Platforms

          Explore More Articles.

          Marketing Charts Logo

          Stay on the cutting edge of marketing.

          Sign up for our free newsletter.

          You have Successfully Subscribed!

          Pin It on Pinterest

          Share This