Facebook’s Mobile Users, Ad Revenue Continue to Grow in Q1

April 24, 2014

This article is included in these additional categories:

Digital | Mobile Phone | Social Media | Tablet

Facebook-Mobile-MAUs-Ad-Revenues-Q32012-Q12014-Apr2014

    Source: Facebook [pdf]

      Notes: Facebook says it now has more than 1 billion mobile monthly active users to go with WhatsApp’s 500 million users and Instagram’s 200 million. Advertising revenues grew 82% year-over-year in Q1 to almost $2.3 billion, of which mobile comprised 59%, almost double the year-earlier share. Some 63% of monthly active users accessed the site daily, for about 800 million daily active users (DAUs); roughly three-quarters of those were mobile DAUs.

        Related: Facebook Q1 Mobile Ad Spend and KPIs, by Unit Type

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