Subscription Streaming Services Grow in Popularity in Older Households

May 9, 2014

This article is included in these additional categories:

Boomers & Older | Digital | Video

Centris-Older-Americans-Subscription-Streaming-Services-Adoption-May2014

    Source: Centris Marketing Science

      Notes: Some 61% of 55+ households have broadband internet access, with broadband penetration rates among the 55-64 bracket on par with the general population (74% and 72%, respectively). In Q4 2013, 17% of 55+ broadband households used subscription streaming services during the prior 30 days, up from 12% doing so in the year-earlier period. Overall, 41% of 55+ broadband households use some type of OTT services, with free sources the most popular.

        Related: Percentage of Millennials Subscribing to OTT Video Services

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