Subscription Streaming Services Grow in Popularity in Older Households

May 9, 2014

This article is included in these additional categories:

Boomers & Older | Digital | Video

Notes: Some 61% of 55+ households have broadband internet access, with broadband penetration rates among the 55-64 bracket on par with the general population (74% and 72%, respectively). In Q4 2013, 17% of 55+ broadband households used subscription streaming services during the prior 30 days, up from 12% doing so in the year-earlier period. Overall, 41% of 55+ broadband households use some type of OTT services, with free sources the most popular.

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Subscription Streaming Services Grow in Popularity in Older Households

This article is included in these additional categories:

Boomers & Older | Digital | Video

Become a smarter marketer.

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View our privacy policy here

CMOs: Tenure Discussion Should be Nuanced

How Important is The Top Search Result on Google?

Close to 1 in 4 Americans Ages 50+ Plays Video Games Every Day

2023 Started Off with Improved Podcast Ad Performance

B2B Buyers Report Evaluating More Brands During the Purchase Journey

Insights Professionals Take on More Roles, Report Greater Impact

How Are B2B Marketing Teams Responding to Layoffs and Budget Cuts?

Advertisers and Publishers See the Promise of First-Party Data, But Whose?

Non-Profits Sent More Emails Last Year, but Email-Driven Revenues Declined

Customer Marketing Is A Key Priority for B2B Marketers This Year

Half of American Adults Have Listened to a Podcast in the Past Year. Who Are They?

Marketers Look to Improve Their Content Personalization Efforts

Gender, Age Skews in TV & Video Ads Are Global in Nature

Marketers Are Concerned About the Impact of AI Chatbots on Content Discovery

So How Many Millennials Are There in the US, Anyway? (Updated)

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Subscription Streaming Services Grow in Popularity in Older Households

This article is included in these additional categories: Boomers & Older | Digital | Video

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