Source: Web Video Marketing Council, Flimp Media, and Interactive Media Strategies [download page]
Notes: The survey – fielded among 318 video production professionals – reveals that the most popular video SEO tactics are tagging videos with keyword terms (73%) and annotating videos (58%), although only 1 in 5 create video sitemaps for videos on their websites. Other results from the survey indicate that respondents are most commonly producing videos for company websites (81%) and social media sites (69%), and about 1 in 5 produce videos for email marketing (23%) and online video ads (17%). Respondents are expecting significant budget increases in the year ahead – most funded by marketing departments – and about one-quarter indicate that keeping up with demand is a significant challenge.
About the Data: The 318 survey respondents largely consisted of video production professionals who have significant experience with shooting, editing, managing, or producing online video content. Roughly half of respondents indicated they have 10 or more years of video production experience. Over 70% of the survey respondents stated that they were involved with authorizing or making purchases for video initiatives, while over 60% stated that they were involved with video project management or coordination.