Source: ScanLife [pdf]
Notes: The age distribution of mobile barcode scanners continues to trend away from younger groups: 59% of scanners were younger than 35 in Q1 2012, whereas in Q1 2014 just 37% were. In fact, barcode scanners in Q1 2014 were more likely to be 55 and older (19% share) than they were to be younger than 25 (16% share).Â Meanwhile, barcode scanning continues to be dominated by males, though women are slowly making up a greater share of the scanning population (38% in Q1 2014 versus 32% share in Q1 2012). On average, males aged 35-44 are the most active scanners.
Related: QR Code Scans Lead Some Smartphone Owners to Make Unplanned In-Store Purchases
About the Data: The information in the report comes from the advanced analytics engine and business intelligence engine available within the ScanLife Mobile Engagement Platform and Scanner App.