Select Page

ScanLife-Demographics-Mobile-Barcode-Scanners-Q1-2012-Q1-2014-May2014

    Source: ScanLife [pdf]

      Notes: The age distribution of mobile barcode scanners continues to trend away from younger groups: 59% of scanners were younger than 35 in Q1 2012, whereas in Q1 2014 just 37% were. In fact, barcode scanners in Q1 2014 were more likely to be 55 and older (19% share) than they were to be younger than 25 (16% share). Meanwhile, barcode scanning continues to be dominated by males, though women are slowly making up a greater share of the scanning population (38% in Q1 2014 versus 32% share in Q1 2012). On average, males aged 35-44 are the most active scanners.

        Related: QR Code Scans Lead Some Smartphone Owners to Make Unplanned In-Store Purchases

          About the Data: The information in the report comes from the advanced analytics engine and business intelligence engine available within the ScanLife Mobile Engagement Platform and Scanner App.

          Feel Like You're Always Playing Catchup?

          Stay ahead of the curve with our free newsletter. It’s fast. It’s factual. And it’s clear

          marketing charts logo

          Error: Please enter a valid email address

          Error: Invalid email

          Error: Please enter your first name

          Error: Please enter your last name

          Error: Please enter a username

          Error: Please enter a password

          Error: Please confirm your password

          Error: Password and password confirmation do not match

          Pin It on Pinterest

          Share This