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    Source: PunchTab / LeadTail [download page]

      Notes: A majority 56% of North American digital marketers active on Twitter shared content from YouTube during the report period (2/1/14-4/30/14), with about half also doing so from Instagram. Compared to a similar report released last year, it appears that a greater share of digital marketers are cross-posting from Facebook, while a smaller percentage are doing so from Vine, changes which might be partly attributable to differences between the samples. The latest study finds that of the 100 most popular shared content sources, mainstream (43%) and industry (42%) media are virtually on par, with social media (12%) further back.

        Related: Brands Using Twitter Primarily to Boost Awareness; Sales an Afterthought

          About the Data: The PunchTab study analyzed 515 North American digital marketers, manager level and above, active on Twitter during the report period. The study looked at a total of 122,027 tweets and 57,009 shared links. The total follower reach was 3,709,783, and the media number of followers per marketer was 1,160. The tweets were all published between February 1, 2014 and April 30, 2014. Digital marketers tracked included brand, corporate, and agency marketers responsible for digital, social, and/or loyalty/CRM marketing programs.

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